The Scandi-inspired Melbourne denim brand was founded in 2009 to create jeans that look and feel like your old favourites – transforming iconic workwear into contemporary fashion. (The brand’s name pays tribute to Nieuwlandstraat, Brussels, the city in which creative director and co-founder Pär Lundqvist first began reimagining vintage denim.) The result? Timeless pieces that evolve with you, from classic straight cuts and preppy shorts to wide legs and slouchy oversized styles. Plus a stylish range of staple tees, tops and outerwear.

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